The global number of people vacationing in another country is rising. It is imperative for the Nordic countries to benefit from this trend, and promote the Nordic countries in emerging markets world-wide. NCF demands amore ambitious marketing strategy in promoting tourism in the Nordic countries.

The Nordic countries have a huge potential in developing regional tourism. Fast, efficient and environmental communications combined with comparatively short distances, makes it easy to market custom-made “multi-country” packages. Both people seeking the scenic countryside and people wanting vibrant city-life can have it all. What about a few days in downtown Copenhagen combined with a couple of nights at a stately manor in Sweden? Or a coastal weekend in Lofofen followed by a visit to Santa in Rovaniemi. NCF is convinced that a regional approach will be mutually beneficial, giving far more options to potential visitors and showing them even more aspects of our Nordic way of life.